Yesterday, I watched episode four in the latest series of the BBC TV show ‘The Apprentice’. At the end of it, Alan Sugar fired all three of the poorest performers (Ella Jade Bitton, Sarah Dales & Steven Ugoalah). But not before they lost all professional and personal dignity, squabbling in the board room, with the project manager of the losing team (Ella Jade), pleading repeatedly with Lord Sugar to be given another chance.
A triple elimination in one week, along with post-dismissal pleading was a new low point for the series. Is the underlying quality of the applications really that bad, is the screening process to allow them to participate in the series the problem, or is it just the nature of the task that creates a race for bottom place? On a related note, if the CV’s of the Apprentice wannabes really are as great as they claim, why do so few of them step up to lead an ‘all stars’ team in any given episode?
I know one of the purposes of the series is entertainment and that Lord Sugar donates his sizeable series fee to charity. However, the viewer cannot help but wonder, why are the end results of each task so mediocre, whether creating their own video channels to go on the World’s largest video-sharing site, or simply selling market stall products (with TV cameras rolling that in themselves, attract curious punters)?
For any of the wannabe apprentices, especially in the early episodes of the series, doesn’t it occur to them that their best chance of not appearing in the bottom three for elimination is to put maximum effort into effective teamwork?
Arguably, for Lord Sugar to go into business with the winner, two qualities will stand out – one is very clever business ideas, executed well. And the second is stunning leadership qualities. Perhaps if the ‘prize money’ was quadrupled to £1M, it might attract a superior group of wannabe apprentices and reveal in the tasks, a far more stunning range of ideas, delivery and leadership in action. From Lord Sugar’s perspective, does he want to go into business with someone with amazing potential for a mere £1M investment, or go into business with someone who believes their own hype, for a very expensive investment of £250,000?
Personally, I’d far rather watch a version of The Apprentice, with:
- less tantrums and loss of human dignity in the boardroom,
- less smarmy sales pitches to very savvy and seasoned business buyers (even after 3 prior episodes, some project managers still seem to think you can sell complete lemon products, solely by baffling the buyer with youthful sales charm),
- less editorial emphasis on the backchat between prima-donna contestants during the task,
- more coverage during the task of heroic teamwork to problem solve,
- most importantly of all, FAR more design-brainstorming time spent at the front end of the task – none of the wannabes seem to realise that time spent doing that well will pay off massively in the final Boardroom analysis.
As well as delivering far better end results, a change in emphasis might restore some viewers’ beliefs in business activity (and Lord Sugar’s TV series emphasis) as a positive economic force.
Lastly, a real business innovation contrast with the above process. Two Imperial College of London computing graduates Ashley Brown and Simon Overell recently launched an online fraud-busting start up company (spider.io) which was then acquired by Google. Granted it was at least a year of intensive effort to create the end result (not two days as for The Apprentice tasks). My question is, would university graduates of the calibre of Mr Brown and Mr Overell have been attracted to join a series like The Apprentice, or is the instant loss of 50% control and the incentive money just too small to be worth bothering about?