Design = carefully crafting a set of stepping stones, to create the road to perfection.

Visualisation = the art of standing in dark cellars and seeing rainbows.

Interpretation =letting a simple message rise up out of the starting blocks, run a controlled race and on the home straight, smiling for the photo finish.

Execution = making forward travel along the arc of the rainbow. But also taking time out to write postcards from the edge.

Can you design a human relationship? Perhaps the best you can do is identify some key values that you both share, appreciate the overlap in those values and share a dream.

Can you design a professional working relationship? Companies set the ground rules, but can’t design in human ingenuity. Companies might set out to design end products and services. But it’s the values, courage and persistence that take the team from start to roll-out.