We monitor and copy fashion, yet want to look distinctive and appealing. Companies monitor business trends, yet want to stand out from the competition.

We price-compare online, but take the things we get for free, for granted. Companies price-compare their competitor offerings, but put no value on the things they get for free.

We dress up to go out somewhere where people will judge us by our appearance, yet want to relate to those same people on a deeper level. Company employees wear business clothing to work somewhere that people will judge them by their appearance, yet need to relate to those same customers and work colleagues on a deeper level.