Prima donnas make for inspiting people. Prima movers make for inspiring people.


Fresh thinking is like fresh-baked, artisan bread:

  • able to instantly stand out from the crowd for its quality, not just its novelty value,
  • dense or airy in its structure,
  • often constructed of relatively few components,
  • a labour of love to produce,
  • appealing to more than one of the senses, and
  • creating hunger within most people who come into its orbit.