Differentiation opportunities are like animals in the rainforest – numerous but elusive to find. Each one unique. Some are related and the life of many is under threat.

Focus and differentiation are less about strategic choices when you reach the crossroads and more about continuous forward movement, where every day is a crossroad.

Strategy is like virtue – something that everyone needs to understand and practice daily. And something that so few of us understand the value of, let alone practice.

Strategy isn’t a response to competition, but its prevention.

Organisational brands are less umbrellas, sheltering and defining a set of practices. They’re more like launch pads sending us off to impact brave new Worlds.

How many differentiation opportunities become a choice between’ providing standard core products with segmented (differentiated) service, versus providing segmented (differentiated) core products with standard levels of service?