Management becomes useful when it transforms opportunity cost into opportunity value.

Options costs – a series of opportunity costs standing to attention and ready for action.

Like supermodels in drag, problem costs are design opportunity values.

Today’s desirable option not selected. Tomorrow’s competition.

Progress comes not from questioning everything, but from redefining everything. Problems, values, linkages, concepts…

Red tape – the bandages your organisation winds around a patient that’s bleeding to death…

When you eat an apple, you can discard the core or plant the apple seeds to create an entire new industry. So it is with organisations consuming resources.

Transcend office politics to transform the state of the entity you lead.

Organisational brands are less umbrellas, sheltering and defining a set of practices. They’re more like launch pads sending us off to impact brave new Worlds.

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