Could the greatest university fundraising amounts come as micro-level donations, attached to everyday commercial transactions? Now is the time for universities to talk to payment software companies…

 University fundraising needs high profile patrons, just as charities thrive on high profile patrons.

Donors hate their donations being spent on admin costs. If you’re a charity interested in increasing your impact pitch, show the donors how you’re cutting out the middleman costs and how you can easily provide a detailed report showing how their money is being spent. If you can’t do these things, another charity will. 

Should advocacy charities change tack and rely on donors to vote for those changes themselves? Encourage the right set of politicians into power and their direct influence on legislation and ministerial departmental policy will have greater impact.

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