You need micro-level creative chaos, for macro-level coherency.

Design testing needs to be brutal, so the final output can be kind to the customer.

Find a job you love, so you never feel like it’s work.

Product design/development problems come from multi-functional teams, in spite of themselves. Not because of their input, but because of the stuff that quietly slips through the cracks between their functions.

You can’t just ask today’s customers to control development of tomorrow’s designs, even if they’ll love them. Input is valuable, but leave design control to the designers/developers.

If designers/developers are given control of the innovation budget, you’ll get the best designs for a bankrupt organisation. If accountants are given control over the innovation budget, you’ll get the worst designs for a profitable, but shrinking organisation.

More design or production haste is typically more waste of materials. More design or production haste is typically less waste of time.

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