Every federal and local government wants sustainable economic growth (SEG) and zero unemployment (ZU). The question is, do enough of us want those things for ourselves and our families? And are enough of us prepared to sacrifice more to upskill?

To elaborate, in my view, providing an effective safety net in a society is noble and desirable to help those people who cannot work, often through no fault of their own. However, others in society shouldn’t make deliberate life choices, then look to Governments to create jobs and services to support risky life choices. That said, holding governments accountable for creating positive environments for business growth is exactly where voters should give governments.their attention.

On a related note, how do we get celebrities endorsing business growth in their home towns and home countries -making it hip & sexy?  Nelson Mandela aside, celebs continue to hold people’s attention and respect, in ways that politicians don’t. To get a faster change in social attitude, we therefore could do with a critical mass of celebrities (who care deeply about their country and its future) to promote some retro values – thrift, saving for a rainy day, teamwork, respect for inventiveness, a strong work ethic and philanthropy where it matters. And pride from the contribution you make. Not the bling you buy with that contribution, to perhaps flaunt in the faces of those less well off.

While TV still retains a sizable audience, can reality TV shows start weaving some of this ‘retro values’ discussion into the celebrity challenges, chat shows & celebrity conversations? Can celebs tweet or post new discussions in online chat-rooms to fuel the debate?

Returning to SEG & ZU, in my view, each adult needs to adopt a mindset of lending their personal support to achieving SEG and ZU, if those things are ever going to happen.  And view their elected governments more like sports referees, stadium support staff and team cheerleaders. Not additional players entering the field, while fellow players on the team choose to sit quietly on the bench.

Unfortunately too many people don’t embrace their own destinies and act together to build a great nation. They then wonder why the standard of living in their country keeps declining! Symbols of such decline might include any mix of the following indicators (not an exhaustive list): long run costs rising faster than long run wages, the interest bill on the national debt not reducing, core infrastructure in the country declining at a rate faster than its investment, record levels of youth unemployment, persistent or rising crime levels, rising numbers of foodbank centres and increasing numbers of people sleeping rough on the streets.

So what’s a solution? Build your marketable skills for your own reasons. Not because a government or a large company tells you to. Start a micro-business, a charity, a school, a software-as-a-service company. Become an amateur inventor in the maker movement or a 3D printer programme designer. Aim to serve the ‘long tail’ of the market (global niches) e.g. making disaster-relief products. Adapt teaching content for non mainstream styles of learning. Learn games design. Provide advisory services that turn the complex into the simple for people. Worst case, if future job creation comes from entrepreneurship and future entrepreneurs rely heavily on online systems and automated processes, then if your country doesn’t create a critical mass of such entrepreneurs, then the jobs that do get created will accrue to help another nation’s sustainability, not yours.

Entrepreneurship’s purpose is to save the day, grab the glory and create jobs for itself.

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